Making Data Move

Challenge

PwC’s Consumer Intelligence Series delivers rich, data-driven insights into consumer and executive perspectives on technology. However, while the reports provided deep analysis, the marketing team faced a challenge in translating this depth into engaging digital content. Static charts and long-form formats struggled to capture attention on fast-moving social media platforms, limiting readership and engagement.

Approach

To bridge this gap, I created a series of dynamic motion graphics that transformed complex findings into concise, visually engaging stories. By animating key data points and insights, the content was optimized for social platforms ie. eye-catching, easily digestible, and designed to drive curiosity. Each piece was crafted to highlight major takeaways and encourage users to click through to the full report.

Impact

The motion graphics significantly enhanced the digital visibility of PwC’s Consumer Intelligence Series. Engagement rates rose as the animated content attracted audiences who might have overlooked traditional report formats. Ultimately, the initiative made complex insights more accessible and shareable, expanding the reach and reinforcing PwC’s position as a thought leader in technology and consumer research.